Next Generation Haircare

For over a century, we've pushed the boundaries of performance — grounded in science, developed with care. Now, through collaboration between top scientists and hair professionals, we’ve completely reinvented our haircare range.

The result? Personalized routines for all hair and scalp needs, powered by nature and perfected by science. Each formula delivers instant results with proven performance, visible transformations and luxurious textures and fragrances.

This is haircare, redefined.
This is next generation haircare.

Discover the routines

We believe haircare should go beyond expectations, continuously evolving to meet your
needs. That’s why we’ve reinvented our Care range with 15 routines, created to answer
every hair and scalp need.

Each product is designed to work seamlessly with others, so you can mix and match to build the most personal routine for your unique hair goals. Discover personalized haircare routines in the next chapter.

• Vital Nutrition: For dry hair to nourish and hydrate.
• Radiant Gloss: For dull hair to boost shine.
• Luminous Coat: For dull hair to repairand boost shine.
• Miracle Elixir: For damaged hair to smoothen and strenghten.
• Velvet Smooth: For frizzy hair to smooth and soften.
• Absolute Volume: For fine hair to lift and volumize.
• Confident Curl: For curly hair to hydrate and define curls.
• Long & Strong: For fragile hair to grow and strengthen.
• Perfect Clarity: For all hair to clarify and detoxify.
• Scalp Sensitive: For sensitive scalp to calm and hydrate.
• Dandruff Detox: For flaky scalp to remove dandruff and soothe.
• Derma Regulate: For oily scalp to rebalance.
• Color Brillianz: For color-treated hair to protect and prolong color.
• Blonde Savior: For lightened hair to repair and boost shine.
• Silver Savior: For blonde to tone and shine.