Absolute volume
For fine hair to lift and volumize

Up the amplification with Absolute Volume routine, infused with Lily Extract and Rice Protein Hydrolysate. Crafted with the perfect blend of nature and science, this collection is designed to breathe life, body, and thickness into your hair, perfectly prepping for voluminous, voluptuous styling that lasts.

Hyper-performing formulas

with instant results

The Power of Rice Protein Hydrosylate
Rich in amino acids, Rice Protein Hydrolysate strengthens and nourishes the hair from within, adding weightless volume and thickness. It fortifies each strand, improving hair elasticity and resilience while creating fuller-looking hair without the heaviness.

Why Lily Extract?
Lily Extract is known for its deeply hydrating and soothing properties. This botanical powerhouse infuses your hair with moisture, leaving it soft, shiny, and full of vitality. It helps smooth the hair while providing a gentle lift, promoting a fresh, voluminous appearance that lasts.

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The products

  • Absolute Volume — Amplifying Shampoo: Amp up your style with Absolute Volume Amplifying Shampoo which effectively cleanses—removing buildup to give hair a lift for a light feeling and major volume.
  • Absolute Volume — Amplifying Conditioner: Boost flat, fine hair with Absolute Volume Amplifying Conditioner, a mega volumizing formula which lifts from the roots, while lightly hydrating. Hair feels fresh, airy, and full of movement.
  • Absolute Volume — Lift and Grip Thermal Spray: Achieve new heights with this texturizing treatment, Absolute Volume Lift and Grip Thermal Spray gives grip, lift and flexible hold for voluptuous, touchable hair that lasts.

The experience

78% more volume*
Plumps up the hair
Increases the feeling of fullness
Deeply cleanses the hair, giving volume and a fresh look

*Instrumental Test after one application of Amplyfing Shampoo + Amplyfing Conditioner vs untreated hair.

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