NUMBER 1 IN COLOR
CREATE THE SS’25 COLOR LOOK

NUMBER 1 IN COLOR

This is more than a campaign; it’s your guide to the unlimited potential of the Keune Color Portfolio. Together with quick, on-trend techniques, we empower you
to be Number 1 in Color.

At Keune, we know your time is precious. That’s why we’ve created the 2025 Color Campaign to help you achieve stunning, on-trend results with speed and ease
to be the Number 1 in Color.

AIR TOUCH BALAYAGE TECHNIQUE

Perfect for achieving natural, low-maintenance highlights.

Recipe campaign model Ailin

Lift with Ultimate Blonde Lightening Paste 3011 and 3017 with 6% or 20 volume.
Tone with Semi Color.
Roots through mid lengths:                  Mid lengths to ends:

→ 30 g of 9.27                                   → 10 g of 9.27
→ 10 g Beige                                      → 20 g Beige

Recipe step by step model Shimara

Balayage technique, lift with Ultimate Blonde Lightning Paste 3000 with 6% or 20 volume.
Tone with Semi Color.
Roots through mid lengths:                   Mid lengths to ends:

→ 10 g of 8.22                              â†’ 10 g of 8.22
→ 10 g 8.17                                   → 10 of Beige
→ 5 g 8.81                                     → 10 g Silver
→ 50 g Liquid Activator                 â†’ 60 g Liquid Activator

Step 1: Section hair

Divide the hair into clean sections for precision.

Step 2: Blow dry

Use a blow-dryer to push out fine, shorter hairs from each slice,
leaving the longer strands for coloring.

Step 3: Apply foil and color/lightener

Place a foil under the remaining hair and apply your chosen product.
Whether it’s a lightener or a color.

Step 4: Fold the foil

Secure the foil around the section to ensure even processing.

Step 5: Repeat

Continue this process throughout the head for a consistent, seamless effect.

Step 6: Process and rinse

Let the color/lightener process, then rinse thoroughly.

Step 7: Tone and style

Apply toner and then style for soft, blended result with Rush Hour,
Tame Game and Climate Control.

Quick tips

  • Blow Dry Like a Pro
    Use a nozzle on your blow dryer to direct airflow precisely.
  • Fold and Secure Foils
    Fold foils firmly but not too tight, ensuring heat distributes evenly for consistent processing.
  • Finish with Depth
    Add a subtle root shadow for depth. This extra step elevates the look by creating a seamless transition from roots to ends.

HALF MOON AIR TOUCH TECHNIQUE

Seamless, low-maintenance effect focused around the crown.

Recipe campaign model Naran

Global Blonde with Power Blonde and 9%/30 volume on the lengths and ends and 6%/20 volume on the roots.
Tone with Semi Color.

Roots:                                   Lengths and ends:

→ 20 g of 10.17                    → 20 g of 10.17
→ 10 g Clear                        â†’ 20 g Clear
→ 2 g of 9.71                        → 2 g of 9.71

Half Moon met Semi Color en Tinta Color

Recipe 1: Semi Color           Recipe 2: Semi Color

→ 30 g Soft Pink                  â†’ 20 g van 10.17
→ 2 g van 0/66                  â†’ 20 g Clear
                                               â†’ 2 g van 9.71

Recipe step by step model Fabienne

Global Blonde with Infinite Blonde and 3%/30 volume.
Tone with Semi Color.

Roots:                                   Lengths and ends:

→ 20 g 10.17                → 20 g 10.17
→ 5 g 9.71                     → 20 g Clear
→ 5 g Silver                   → 80 g Activator
→ 60 g Activator

Half Moon Air Touch technique with Semi Color

→ 10 g Grey
→ 10 g 5.11
→ 5 g 0/11
→ 40 g Activator

Step 1: Section the hair

Create a half-moon section from temple to temple for focused application.

Step 2: Blow dry the section

Blow out finer hairs from each slice, leaving longer strands for color.

Step 3: Apply foil and color/lightener

Place a foil under the long strands and apply your chosen color or lightener.

Step 4: Fold the foil

Secure the foil to ensure even processing.

Step 5: Repeat

Continue around the half-moon section for consistent results.

Step 6: Process and rinse

Let the product process, then rinse thoroughly and use the After Blonde treatment infused with Bond Fuser technology for the special care that blonde hair needs.

Step 7: Tone and style

Apply toner and then style for soft, blended result with Tame Game,
Smooth Operator and Shine Therapy.

Quick Tips

  • Soft and Subtle
    Stick within 1-2 levels of the client’s natural color for gentle, tone-on-tone highlights that blend seamlessly and require less maintenance.
  • Cool for Elegance
    Cool tones like ash or pearl create a refined, soft look, perfect for a modern, sleek finish.
  • Sun-Kissed Warmth
    For a bright, beachy feel, opt for warm tones like caramel or honey within the half-moon section for a naturally sun-kissed effect.

TIPPING TECHNIQUE

Adapts to both layered and blunt haircuts, offering either soft, blended transitions or bold, impactful ends!

Recipe campaign model Elles

Tipping Technique with Infinite Blonde and 9%/30 volume.
Tone with Semi Color
Roots:                                          Lengths and ends:
→ 10 g of 7.35                         → 60 g Clear
→ 20 g of 9.35                        → 20 g Silver
                                                  → 0,5 g of 7.46

Recipe step by step model Jessica

Tipping Technique lift with Ultimate Blonde Lightning Paste 2000 + 12% or 40 volume.
Tone with Semi Color:         Tone Tipping technique Color Chameleon:

→ 40 g Honey                               → 20 g Orange
→ 2 g 0/34                                  → 10 g Magenta
→ 2 g 0/33                                  → 20 g Clear
→ 80 g Activator                                 

Step 1: Assess the haircut

Evaluate the layers: focus on the longer ones for softer blends or work with blunt cuts for bold tipping.

Step 2: Section the hair

Section based on the length and layers, concentrating on the bottom third for visible tipping.

Step 3: Elevate the hair

Elevate or overdirect the hair to create a smooth transition between natural hair and the tipped ends.

Step 4: Apply color

Apply lightener or color to the ends, feathering upwards for a seamless blend. Adjust the color intensity based on the desired look.

Step 5: Process and rinse

Let the color process, checking regularly. Once complete, rinse thoroughly and use the After Blonde treatment infused with Bond Fuser technology for the special care that blonde hair needs.

Step 6: Tone and style

Apply toner and then style for a soft, natural blend with Ultimate Blowout,
Cashmere Cloud and Shine Therapy.

Quick tips

  • Diagonal Sections for Better Blending
    Taking diagonal sections helps distribute color naturally and enhances blending when feathering for softer transitions
  • Alternate Colors for Dimension
    For a multi-tonal effect, mix warm and cool tones or add subtle highlights in alternating sections to boost depth and complexity.
  • Comb for a Smoother Blend
    After applying color, use a comb to blend the mid-lengths and diffuse the color upward, avoiding harsh lines for a gradual transition.