Keune Cream Developer: One set of developers for all your permanent color needs. Optimized for use with traditional permanent color (Tinta Color) and ammonia- free permanent colors (So Pure Color). Developer strength and quality affect hair condition, final color level, reflection intensity and color longevity. Keune Cream Developer contains LP300 to offer superior stability, ensuring the H2O2 percentage remains consistent, creating optimum Tinta Color results. The rich, creamy consistency of Keune Cream Developer provides exceptional adherence for the ultimate user experience.